As can be seen from the steps of developing a business process, although there is one time-consuming process, it is still worth to develop one because of the valuable information and corresponding efficiency improvement as a result. The business process is also changing with different time period with combining the innovation development.
From the case of Compuship.com, it is clear that a business opportunity was developed from a question of European transport industry – inefficiency. And the e-commerce Internet connectivity was used as a solution to maximize efficiency. However, it failed because of several reasons.